7 Cool Tools and Resources for Communicators

By Angelique Rewers

Here a a few of the many great resources I've come across lately. Enjoy!

1. The Emotional Marketing Value Headline Analyzer
This f.ree tool from the Advanced Marketing Institute will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

In addition to the EMV score, you will find out which emotion your headline most impacts: intellectual, empathetic or spiritual.

Give it a whirl at: http://www.aminstitute.com/headline/

2. Blogger Black Book
Whether you pitch bloggers or you are a blogger, this is a resource you don't want to miss. With 1.2 million blogs in the world today and counting, this invaluable directory helps to eliminate guess work by ranking bloggers based on a number of objective and recognized criteria, allowing PR pros to easily identify the top bloggers in any given subject matter.

http://www.bloggerblackbook.com/

3. The Comms Corner blog
Follow along as blogger and PR pro Adam Vincenzini chronicles how he has given up reading newspapers for 365 days to see what impact it will have on him as both a "regular" person and in his role as a communications consultant.

You can follow his journey and read other PR-related posts at: http://thecommscorner.blogspot.com/2009/12/experiment-my-year-without-buying.html

4. A Collection of 7 Informative Position Papers on Social Media
Solari Communication has published 7 special reports on social media. Topics range from how to use automation tools to better manage your Twitter account, to influencing your community by engaging them, to social media's effect on communications.

You can download the complimentary reports at: http://www.solari.net/position-papers-social-media.php

5. FR.EE e-book: Twitter Jump Start - The Complete Guide for Small Non-Profits
This great report was written by John Haydon who advises non-profits and small businesses how to implement inbound marketing strategies using social media. His website (http://www.JohnHaydon.com) includes TONS of fr.ee social media-related resources for non-profits.

Download the e-book here: http://johnhaydon.com/social-strategy-tips/twitter-jump-start-the-complete-guide-for-small-non-profits

6. White Paper: Social Media, Risk and Policies for Associations
This white paper is chock full of information and advice to help association executives create effective social media policies for themselves, their staff, and key volunteers. (Advice is useful for corporate companies too!)

Read the paper in its entirety at: http://www.socialfish.org/wp-content/downloads/socialfish-policies-whitepaper.pdf

7. AwardSync
With this tool you can find, track and enter awards in your industry, as well as promote and grow participation in your own awards program.

http://www.awardsync.com/

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